Estimated read time: 3 mins, 13 secs
Why is knowing your prospects needs and desires so important? Because you have to meet people where they are at mentally, physically and emotionally. By honing in on need states, you can match LIMU products and specific perks of the business to fill the gaps for individuals. This guide will help focus your prospecting efforts and shape your approach.
Once you’re familiar with these core need states, you should be able to tailor your strategy to fit most potential prospects you come across. The better you become at identifying and understanding each of the different personalities and LIMU, the more successful you will be at really speaking to each type of person. And not just speaking to, but solving a real problem and offering a real solution.
Ask yourself, “Who do I know that fits into these personas?” Going through your circle of influence will help you to identify who falls into which category. Whether it’s your best friend, gym partner, neighbor, babysitter, etc. You are likely to find many who match the core need states.
Following the 4 Bases Method is critical. That includes using the LIMU Share App to send Video 1: ‘And Then…’, followed by Video 2: ‘This is LIMU’, but sometimes a prospect will want more. These tools will help you provide additional information, while staying on message and remaining the messenger.
The Fitness Freak
Who They Are:
• Attends Boot Camp, but has never enlisted
• Runs in themed races for fun
• Has a 26.2 sticker on their car
• Judges people that only have 13.1 stickers on car
• Tags everything with #fitfam
• Treats the Crossfit Games like the Olympic Games
• Talks about burpees more than slurpees
• Calls Richard, Billy, Jillian, Tony and Shaun T their BFFs
What to Share: All LIMU Products
What to Use:
• LIMU Products Video Playlist
• LIMU Product Fact Sheets (Back Office)
The Gym Rat
Who They Are:
• Schedules dates around their gym schedule
• Has a favorite set of dumbbells
• Takes fitness selfies in bathroom mirrors
• Frequently “checks-in” to GNC on FB
• Into nutritional supplements and drinks
• Helps others who are active or are interested in becoming active
• Treats meal prepping like a sport
What to Share: LIMU LEAN Protein Shake Mix
What to Use:
• LIMU LEAN – The Weight Is Over Video
• LIMU LEAN Website Product Page
• LIMU LEAN Fact Sheet (Back Office)
The Dieter
Who They Are:
• Always looking for the new fitness fad
• Is into quinoa, kale and coconut oil
• Considers avocado toast a food group
• Turns everything into a smoothie
• Checks labels and counts calories
• Has tried the Atkins, South Beach, Paleo and Ketogenic Diets
• Practices intermittent fasting regularly
What to Share: LIMU LEAN BURN
What to Use:
• LIMU LEAN BURN – Here’s the Skinny Video
• LIMU LEAN BURN Website Product Page
• LIMU LEAN BURN Fact Sheet (Back Office)
The Tired Coworker
Who They Are:
• Serial yawner
• Mainstays at the office coffee machine
• Sleeps in their car during lunch breaks
• Workhorse who burns the candle at both ends
• Uses Uber Eats to deliver Starbucks
What to Share: BLU FROG and BLU 2
What to Use:
• BLU FROG – Rethink Your Energy Drink Video
• BLU FROG Website Product Page
• BLU FROG & BLU 2 Fact Sheets (Back Office)
The Health Nut
Who They Are:
• Has been a vegan, vegetarian or pescatarian at some point
• Loves anything raw
• Takes vitamins daily
• Has a Whole Foods or Fresh Market Rewards Card
• Lives in yoga pants and shops at Lululemon
• Has the Headspace mindful meditation app on their phone
• Wears a fitness activity tracking device
• Has ‘What the Health’ and ‘Fat, Sick and Nearly Dead’ saved to their Netflix watch list
What to Share: LIMU ORIGINAL
What to Use:
• LIMU ORIGINAL – We Seaweed Differently Video
• LIMU ORIGINAL Website Product Page
• LIMU ORIGINAL Fact Sheet (Back Office)
The Explorer
Who They Are:
• Posts wanderlust quotes on Instagram
• Loves meeting new people
• Uses their passport, not their driver’s license, as ID
• Spends all their money traveling to new places
• Values new experiences more than material things
• Enjoys freelancing and working remotely
• Says “YOLO” regularly
What to Share: The LIMU Experience
What to Use:
• LIMU Experience Story Trip Winners
• Real People, Real Stories Video Series
• LIMU Experience Story Winners
• LIMU Reward Trips PDF (Back Office)
The Car Enthusiast
Who They Are:
• Driving a clunker
• Buried in monthly car payment
• Always asking for a ride
• Rides a bike, scooter, train or bus to work
• Has always wanted a luxury car
• Dreams of being noticed in a head-turner
What to Share: LIMU BMW CLUB
What to Use:
• LIMU BMW CLUB – It’s No Minivan Video
The Stay-at-Home Mom / Single Mom
Who They Are:
• Overworked, underappreciated superheroes
• Juggles kids, activities, bills and more bills
• Spends all her “free time” at Target
• Has an Amazon Prime account and is on a first-name basis with the UPS guy
• Only posts pictures of her children on Instagram
• Lives vicariously through her Pinterest boards
• Talks about Michaels more than any other man
What to Share: The LIMU Experience
What to Use:
