Estimated read time: 6 mins, 45 secs
Prospecting is all about balance—it’s like walking a tightrope. You don’t want to be too pushy, but you also don’t want to lose prospects because you’re too afraid to close. You have to get your point across without forcing your prospect into a corner. Fortunately, this is much easier than it sounds.
The LIMU Experience is an amazing opportunity that’s exciting to share, but there’s definitely a difference between being persistent and flat-out pestering. Don’t make people dread hearing from you or mute you online.
If you follow these 7 tips to building your Network Marketing business, it will be impossible for you to become that obnoxious, ultra-pushy entrepreneur that nobody likes. As a matter of fact, it will cause your prospects to see you as someone who genuinely cares about their needs and concerns, and ultimately help you get closer to facilitating a new LIMU partner.
1. ELIMINATE THE PRESSURE
Do whatever you can to put your prospect at ease and you won’t have to worry about pushing them to enroll. Make prospects feel comfortable by smiling, relaxing and using humor so they don’t feel nervous or tense—when you show that you’re comfortable and relaxed, your prospect will feel the same way. It’s the same scenario when you’re nervous or insecure. A prospect will feed off of your energy and begin to feel uncomfortable if they can sense that you aren’t fully confident or secure in what you’re saying.
2. TAKE YOUR TIME
Don’t come off as desperate to get someone to join you. Nurturing a relationship and gaining someone’s trust doesn’t happen overnight. On average, it takes about 7 exposures before a person decides to make a decision, so don’t feel bad if a prospect doesn’t jump right in after your first or second attempt. You want your prospect to make a decision when they’re ready, otherwise they won’t be successful in this industry long-term. After all, it’s their life and their journey, so it’s ultimately up to them to see the opportunity that LIMU provides. Trust the Process and utilize the tools we’ve provided to help organize your interactions before closing. That way, you can gauge their interest level and follow up with the right message at the most opportune time.
3. DON’T BE A PITCH
People will tune out of a speech that sounds rehearsed and recycled, so don’t overwhelm your prospects with a robotic pitch. Instead, focus on sharing and inviting instead of selling. That’s what makes LIMU different. Our proven System and simple Process allows you to be the messenger, not the message. By sharing engaging videos through the LIMU Share App, you can let the content do the talking for you. Take advantage of the resources provided in your Back Office Resource Library by sharing social graphics that will inform, engage and inspire your friends and family without feeling like you’re forcing it.
4. LET YOUR PROSPECT DO THE TALKING
It’s hard to be seen as aggressive when it’s your prospect that’s speaking the majority of the time. Seek first to understand before seeking to be understood. Ask them good open-ended questions, then give them the floor to share their own story. This will encourage them to open up and in turn help you better understand their situation, needs, pain points, goals and dreams. Then, when it’s time for you to share what LIMU has to offer, you’ll know the best way to respond to directly address what they revealed.
5. FOCUS ON THEIR PROBLEMS, NOT YOUR PRODUCT
Your prospect doesn’t care about your company, product or service—they care about themselves, their families and solving their own problems. So give them what they want: a solution to their situation. Show your prospect the opportunity that awaits as a LIMU Promoter. Share real stories by real people who are making it to Friday, and then some. Then explain how they, too, can finally have the extra income they’ve always desired. Your objective is not to sell your product or service, but to make your prospect’s life easier. Do that by taking an approach that actually helps your prospect get ahead in life. Sell solutions, don’t shill products.
6. CREATE VALUE
Sending the same “just checking in” text or calling with the usual “thought I’d try to reach you again” response doesn’t work. That’s the easiest way to have your advances ignored. If you’re not providing value each time you reach out to a prospect, you might as well give up before you begin. People want to be reassured that they can trust what you’re asking them to buy into, so instead of just telling them how great their future could be with LIMU, show them real life testimonials that can support your claims. On social media, it’s important to practice the 80/20 rule. Post about your personal life and adventures 80 percent of the time and only post about your home-based business 20 percent of the time. Get into the comments section and actually respond to people! But the real secret to social media success is in private messages. That’s where the action is. Because an ask without a relationship is nothing more than a solicitation.
7. QUALITY OVER QUANTITY
Inviting a friend to a real-life Experience party is one thing. But creating a group on Facebook and inviting everyone you know to learn about an “exciting opportunity” will come off as spammy and not personal enough. You can’t just go around adding people and their friends to groups on Facebook without asking first or having engaged in some sort of one-on-one conversation previously. That’s the equivalent of pulling unsuspecting people off the street into a room and suddenly asking them to buy some random purse or leggings. They’ll most likely be left thinking, “How did I get here? And how do I get out?”. Be very upfront on social media and paint a clear picture for people that shows them why they should join your team. Vague posts try to lure friends and comes across as though you’re ashamed to just be honest about it. Don’t be vague about the company, the opportunity, or most-importantly—the story! Be proud of what you do and let that passion shine through. A great way to do this is through third-party validation on 3-way calls, which is a much more powerful strategy.
It’s okay to be selective sometimes, so don’t feel obligated to share LIMU with literally every single person on the planet. Start with people you actually know, then look to make connections that could possibly lead to solid partnerships in the future.