Estimated read time: 3 min, 51 sec
Have you ever wondered how each and every McDonald’s restaurant serves the same basic menu items without compromising taste or quality? From coast to coast, and even continent to continent, their fries have received global recognition, but how can they guarantee that each individual location prepares the same food over and over again in the exact same way? The branding and experience is the same, too, so you know what you’re going to get.
It’s all thanks to a venture called franchising, which allows a company to expand by licensing their brand, procedures, intellectual property and business model to entrepreneurs looking to start their own business. By perfecting the process before duplicating, a company’s founders have more control over how things are done, leaving less of an opportunity for variations from location to location, no matter who’s running the business.
You should approach your LIMU business using a similar technique—it’s all about providing the right foundation, then helping others replicate your success.
Building a business from the ground up takes patience, determination and perseverance. Take Ray Kroc’s story for example. If you’re not familiar with his journey to success, it may be time to watch The Founder, a film that tells his biographical account of the creation of McDonald’s. Thanks to his persistent and downright ruthless attitude, he was able to take an innovative quick service restaurant from just a few locations to over 36,000 restaurants around the world. But it wasn’t without many failures and downfalls.
At LIMU, we’ve eliminated the trial-and-error process that’s synonymous with starting a company, giving you the opportunity to utilize your time in the most productive way possible. By focusing your efforts on providing support to your downline, utilizing our free tools, tech and training, and keeping the following tips in mind, there’s no limit to your potential success.
1. FOLLOW THE ESTABLISHED SYSTEM AND PROCESS
When you purchase a franchise, you’re expected to follow company standards. This is to ensure that each individual business runs smoothly, providing the exact same product or service and in the most efficient manner. Basically, as long as you follow the guidelines provided to you, there’s virtually no way you can fail. It’s a turnkey model.
Much like a franchise, we provide you with all the tools, materials, resources and support needed to grow your LIMU business—at a fraction of the startup cost.
As a Promoter, you never have to worry about manufacturing, quality control, overhead, inventory, payroll or logistics. Instead, focus your efforts on following our proven Process and growing your team. As long as you embrace our System to the fullest extent, you’ll have virtually no room for error.
2. DON’T REINVENT THE WHEEL
Why change or complicate a good thing? There’s a reason that every successful retail chain was founded on its own set of rules and regulations—they initially figured out the most efficient way to get something done. From research and development to financial highs and lows, they did the leg work required to obtain success—all that’s left is to expand the business by duplication, rather than experimentation.
As a franchisee, your role is not to become the next big innovator in your industry, but to follow in the footsteps of other successful franchisees who’ve come before you. The same concept applies to LIMU: Stick to our proven Process and you’ll master this business.
It can be difficult to take ownership of something without feeling the urge to improve it in some form or another, but it’s important to remind yourself of your role as a Promoter. When it comes to growing your LIMU business, you are not responsible for optimizing processes or coming up with the next best way to get things done. You don’t need to rack your brain over what your next move should be or how to take your business to the next level. All you need to do is follow our trusted plan and tap into our fool-proof tools—it’s really that simple.
3. SUPPORT YOUR TEAM
A franchisee doesn’t necessarily have a hand in accomplishing the day-to-day tasks of their business. Instead, they designate a reliable team of individuals to manage each duty while they oversee the entire operation. This is how you should position yourself as a Promoter. Once you perfect the Process and start building your business, you’ll become a valuable resource to your downline because your example will be all the training they need.
Be sure to invest your time into those you recruit to join your team—if they don’t truly understand the process and keep it simple, they’ll never be able to duplicate your success.
It’s important to identify the strengths and weaknesses of those underneath you, then nurture their skills, provide direction and help them become their own boss. Whether they’re seasoned veterans or just beginning their LIMU journey, always offer support to members on your team by pointing them to these crucial tools and resources:
• Action Plan
• LIMU Share App
• 4 Bases Method
• How to Host a LIMU Experience Party
• How to Tell Your 2-Minute Story
• 4 Misconceptions About Getting Started with LIMU
• The Anatomy of a Successful 3-Way Call
• Management vs. Leadership: The 4 Phases
• How to Close
• Recruiting Up