Ensuring the success of any business endeavor is helped by preparing, maximum team effort, and adapting. That has never been more true than in today’s social landscape where understanding the power of marketing and social media is vital to the success of your business.
“Know the philosophy, know the details, and ignore everything in the middle.” – Gary Vaynerchuk
While many things change, one thing remains true throughout any era or generation: Reading and learning from some of the most influential and insightful voices in the industry will always be valuable. Now you can access a list of the top 10 books for 2017 that provide exactly that, directly from the bookshelf of LIMU Founder, President & CEO Gary J Raser! Make the rest of 2017 your most successful year yet and Be More!
“Focus your energy on creating marketing that people actually cherish.”
Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases leads.
“If Facebook were a country, it would be the third largest in the world.”
Think Like Zuck is a book for anyone that wants to become a better leader. The basic keys to success apply to motivated, creative employees as much as they apply to entrepreneurs. If you are looking for a book to start your new year off with inspiration, this is the one you should pick up.” “At its heart, this is a book about the [work] ethic, the drive of what makes us work, lead, and succeed.
“Facebook and product knowledge are only part of the strategy, not your whole strategy.”
Three world-class social media marketers, Jim and Marianne Lupkin and Brian Carter walk you through how to build and grow your network with Facebook, which gives you direct access to more than 1.6 billion people. Whether you’re a beginning or advanced network marketer, you’ll learn how to get people to try samples, buy products and become distributors, and you’ll master the most natural ways to make new connections and nurture those relationships.
“You will have the ability to set up the most essential social media tools that ultimately benefit a business of any size.”
Social Media 9-1-1 is a hands-on guide for entrepreneurs and business owners to increase customer engagement, create an immediate social media marketing strategy, strengthen the network of past, current and future customers, and optimize business websites for search engine and users to increase traffic and revenue.
“This is the universe your business must navigate if you want to be successful.”
In the past decade, the options for building a brand, attracting new fans, and keeping long-time customers loyal have exploded. Knowing how to optimize your business’s social media efforts and keeping all these balls in the air can be challenging. Like, Follow, Share will show you how to use social media to establish an online persona to reach your audience and includes information on:
“Working for yourself is a dream that millions of people share all over the world.”
With the introduction of social media, there is somewhat of a renaissance in the direct selling industry as work from home enthusiasts now find themselves with exposure to hundreds, if not thousands of new people. The problem there however is the lack of knowledge on how to capitalize on these relationships to create new “warm” leads and ultimately build your direct sales business. This book helps solve that problem.
“The purpose of this book is enable you to rock social media.”
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
“Poor marketing is perhaps why 65% of new businesses close their doors after 2 years.”
What is considered to be the most profitable skill required for running a small business? It’s not keeping the shelves stocked. It’s not managing employees. It’s not even having a good product. No. The most important skill is marketing your business.
“Right hooks have to be done differently now, thanks to the massive change and proliferation we’ve seen on social media platforms.”
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
“Raise the bar on your business philosophy, dig deeper into your craft.”
Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.