With a network of over 2.1 billion people and counting, social media is an inexhaustible way to make connections and build your LIMU biz. These DOs and DON’Ts will help your social contacts go from scrolling to enrolling as you showcase your LIMU Experience in the best way possible.
1. Do tell a story (and do it with images and video!)
They say a picture’s worth a thousand words, but statistics show they’re worth quite a few ‘Likes’ too! Facebook posts with photos get considerably more interaction and engagement from followers and fans. And video uploaded directly to Facebook takes precedence above all other kinds of posts when it comes to News Feed algorithm changes. It’s the Instagram effect—people would rather watch a video or thumb through some snapshots instead of read plain text. Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets—so make sure that photos are regularly (if not always) integrated into your social media posts. On Instagram you don’t really have a choice, but try to tell your LIMU story with visuals on all of your other social media platforms, too, and watch the results flood in.
Tip: Make any LIMU announcement visually stand out by using LIMU Post!
2. Do post strategically and consistently.
Be strategic: Try monitoring your audience to see when the best time to post is. Engagement stats show that most liking, commenting and sharing occurs on Fridays, with the least amount occurring on Sundays—so make sure you’re posting at a time when you actually have an audience. If you’re posting during the week, a good time to do so is before work hours, after work and after 10 PM (when users are laying in their bed or on their couch scrolling). Test different strategies until you find your cadence.
Be consistent: If you’re making good use of social media, chances are people will look forward to hearing from you—so don’t leave them hanging. Imagine if a TV show you watch on a regular basis just stopped airing the night you expect to see it … because, well, they just couldn’t think of an idea that week. After a week or two of that, you’d probably move on to something else and stop looking for it altogether. Your followers will do the same if you’re MIA after posting on a regular basis. Staying consistent is key. People are starving for info and ideas. Feed your audience. They’ll come hungry and bring friends.
Tip: Pick 2 or 3 times a day to post. Set a schedule and stick to it so you can create a consistent flow while building trust.
— LIMU® (@LIMU) June 25, 2015
3. Do be authentic.
“Authenticity is the alignment of head, mouth, heart and feet – thinking, saying, feeling and doing the same thing – consistently. This builds trust, and followers love leaders they can trust.” – Lance Secretan
It’s easy to tell when someone’s putting up a front—even behind the veil of a computer screen. It’s important to be real on social media. Share milestones, but don’t exaggerate, boast or brag. Stay positive always, but don’t fake it. Being yourself is at the heart of the LIMU Experience, and showing others the real you on social media will be much more endearing than showcasing an imitation of your life. Your story will inspire others.
— LIMU® (@LIMU) July 26, 2015
4. Do steer clear of making product and income claims.
LIMU changes lives, and whether you’re experiencing results from our incredible, Fucoidan-rich health and wellness products or our one-of-a-kind business opportunity—you’ll likely want to share your successes with the world. With that said, it’s crucial that you share your progress on social media (and elsewhere) in a realistic and honest manner without making product and income claims. The MLM community is rife with companies that create an over-exaggerated, false sense of what can be accomplished with their products and compensation plan—everything from curing diseases to getting you your own private jet. However, at LIMU we pride ourselves on showcasing a rewarding lifestyle shift—a real opportunity that can change your life and health for the better. We ask that our Promoters align with our standard of integrity as they take to social media.
Tip: Integrate LIMU into your daily active life and make it part of your digital narrative!
5. Don’t be a News Feed flooder.
You want to post on a regular basis; but remember, you don’t want to be that person people hide from their News Feeds either. Stick to a schedule of posting worthwhile updates or photos and spread them out throughout the day and/or week so that you don’t flood your friends and family with numerous posts that don’t have impact. Each social media outlet is different, so you’ll likely be posting more on Twitter compared to Facebook and Instagram, but just remember that quality is always better than quantity. Always focus on bringing value. Great digital content lives at the intersection of cultural relevance and brand voice—you are your own personal brand!
Tip: Piggyback off trending hashtags and news stories to leverage timely, creative content with clever context tied in.
6. Don’t engage in negativity.
The LIMU Experience runs on #goodenergy and positivity. The goal is to lift others up and magnify their strengths at every step. Stick to upbeat, inspirational posts that are infused with your personality and real life experience. And if you do happen to encounter any haters on your social media adventures, it’s never a good idea to engage them in their game. Don’t respond to negative or offensive comments, just ignore or delete them altogether. Scroll past the trolls.
7. Don’t spread yourself too thin.
Having an active social media account that you never log on to could be worse than not having one at all. To avoid being a latent user, don’t create a profile on every social outlet floating around out there. Instead, stick to 2-4 accounts that you can regularly update and stay on top of. Be selective: only set-up and/or keep profiles that you’re going to actually use.
Tip: If you haven’t done so in a while, do some social media “spring cleaning”. Update your profiles and delete accounts on lesser social platforms that you haven’t touched in a while. You aren’t the same person you were in 2012 or 2013, so don’t leave the old you out there for others to see.
— LIMU® (@LIMU) April 13, 2015