Hashtags: Love ‘em or hate ‘em, they are everywhere. A clever way of categorizing, searching, filtering, adding and advertising content, hashtagging has become an online force of its own. Hashtags can amplify your message and expand your reach, getting you in front of a new and relevant audience. This means more potential followers and prospects, and most importantly, a better business. Using a hashtag to its full potential will help your personal brands reach by creating a more personalized and targeted post.
Simply knowing how to use hashtags is important to success on social media, but using #hashtags like a pro can really explode your business’s growth potential. Here’s how:
The more specific the hashtag, the more targeted your audience will be, and a targeted audience means a higher chance of quality engagement. Use hashtags that your target demographic will be interested in, such as industry specific hashtags or those related to trending topics.
Examples: #MotivationMonday, #TransformationTuesday, #TBT, #FBF, SundayFunday, #FitFam, #HealthyLiving, #Fitspiration, Nutrition, #LadyBoss
#Don’t #Be #That #Guy
Respect your audience and don’t overload them with a grocery list of hashtags. Hashtags should be easy to remember, short and sweet, and relevant to your brand. The key to using hashtags is to use them sparingly and only when they add value. It’s about simplicity, but don’t be afraid to show some personality.
Keep it Simple
Hashtags are your personal brand extensions, and provide an easy way for people to find and follow your brand. A simple hashtag makes it easier to understand the context of what the post wants to communicate. A simple, authentic and catchy hashtag can be the driving force behind overall brand recognition.
Examples: #LIMU, #LIMULEAN, #BURN, #BLUFROG, #BLU2, #BYOB, #Fucoidan, #LIMUBMWCLUB, #LEANin2017, #WeSeaweedDifferently #BeMore
Know Your Audience
Your hashtags should represent your brand and what you stand for. Cater to your audience! Hashtags are an efficient method to find content related to you and your audience. People search every day on Facebook, Twitter, Instagram and other social platforms relevant to the brand. With brand specific hashtags, your audience will instantly identify common interests. An effective hashtag can possibly get your post in front of people who may not have seen it otherwise.
It’s time to go out there and introduce, engage and build traction with your hashtags. It’s important to realize the power one hashtag could have your digital business-building efforts. Using them will allow you to make an impact on a wide social media audience. Start by making sure you’re sharing the best content, and maximizing the impression by pairing it with strong hashtags.
For more social media tips check out Like That: 7 Social Media DOs and DON’Ts to Up Your Digital Game