My name is Auston English, and this is my LIMU Experience.
When I was a kid, my dream was to one day play in the NFL. I knew very little about football and even less about what it would demand of me, but I didn’t allow that to deter me from setting that goal for myself. As my football career progressed, each level required an unwavering commitment to learning new skills and improving the ones that I already possessed. Early in my career, my father taught me a model for progress and success, and it became the firm foundation to which all my athletic success could be credited: “Plan the work and work the plan.”
While training during the off-season, I was introduced to the LIMU Experience. While I didn’t see LIMU as an opportunity for myself, I was optimistic about the nutritional benefits it could provide for my family. So as any loving family member would do, I shared what little I knew with my mother. From that day forward, I watched from the sideline as my mom and sisters took the LIMU opportunity and flourished on many levels in their personal lives.
I remained supportive throughout their LIMU journey, but consistently created excuses for why LIMU wouldn’t work for me. I would always remind myself things like “I’m terrible at sales,” “what will my friends think?”, and “I don’t have the time.”
I approached any discussion about LIMU with an attitude of how I would fail instead of how I could succeed. When my football career ended, I struggled to define a new career path. For 15-plus years, I had dedicated most of my time and resources toward becoming an elite athlete and now, it was over. What should I do? What could I do? What am I passionate about? After much soul searching, I discovered three attributes about myself.
First, I have an extreme passion for meeting and helping people. Second, I find fulfillment in encouraging and empowering others in their daily lives. Third, as someone who realizes he doesn’t have all the answers, I have a strong desire to learn from other people’s experiences, both in business and in life.
Fast-forward to when I accompanied my mother on her 100K reward trip to Atlantis. That trip challenged my skeptical point of view. I met an extremely diverse group of people from all different stages and walks of life, and witnessed how they all found a way to be successful in LIMU. I realized what enabled them to be successful in LIMU was no magical secret. It was simple: they all shared an unwavering commitment to learning and developing themselves towards a goal. That really clicked for me.
A wise man once said “We learn in two ways, our own experiences, and others’ experiences.” I’ve learned how to be successful in athletics — it takes skill, but more than just skill, it takes an unbreakable will to succeed.
Visiting with and learning from individuals at LIMU taught me that the same is true of LIMU; it takes skill AND an unwavering commitment to becoming more than you were before.
I often wonder where my life would be today had I embraced my “uneducated skeptic” point of view towards my football career. I can say for sure I wouldn’t have received a full athletic scholarship to play in college. I wouldn’t have the memories of hearing 90,000+ fans roar after a game-changing play, and I undoubtedly wouldn’t have achieved an early childhood dream of one day playing in the NFL.
I am unshakably optimistic about my future in LIMU. Why? Because LIMU is a business that comprises driven individuals who take daily steps toward transforming dreams into realities.
I am Auston English, and I am LIMU!