Estimated read time: 7 mins
Network Marketers from all walks of life are using social media as one of their primary business-building tools, but while some have more experience than others, we accept that the social landscape is ever-evolving. We must come to terms with the fact that often the best way to learn is simply by doing. There will be misunderstandings for those just entering the world of social business, and that’s okay. Becoming an actual practitioner and getting your hands dirty is a crucial step in the process. As you manage your social business and content marketing presence online, here are a few mistakes you’ll want to avoid.
1. Social Overload
Social media, especially for beginners, can be overwhelming. There’s a lot of information to wrap your brain around. With all the social sites to choose from (Facebook, Twitter, Instagram, Pinterest, YouTube), it’s an unrealistic goal to be active on all channels (at least in the beginning). Don’t be so connected online that you’re disconnected in life. You don’t want to open accounts and then neglect them. It’s like going to 10 parties in one night and not remembering anyone you met. It’s better to focus on just one channel. You don’t need to be everywhere to be successful. Just begin by choosing ONE platform to start, and then master it! Facebook is the most popular with network marketing prospects, so start there!
2. Being a Ghost Town
Be present on your timeline! Don’t be a ghost. Embrace social media as part of your business every day. Have a content strategy and post at least once per day. When you are not consistent, people start doubting your commitment and vision. On the flip side, when you are consistent, people have something to look forward to each day. You have to make posting a daily habit. This is another reason why you should focus on only one or two social media channels. It’s better to post consistently on one channel than being on every social media with no consistency.
3. Creating a Time Suck
Spread out your posts and plan them efficiently. The general rule of thumb on Facebook for getting good engagement is posting between one and five times per day. Spread your posts throughout the day to see when you are getting the most engagement and give yourself a five- to 10-minute time limit per social media session. This will create urgency to make you more productive online so you can get back to money-making activities and not get sucked into more cat videos. Mix up the style of posts, too, by blending videos, photos, graphics, polls and text statuses. Be careful about overdoing it and turning off your fans and/or losing them for good!
4. Lack of Engagement
When you go to a party, you have to talk to people in order to build relationships and the same goes for social media. You have to comment! Liking something is NOT enough. Liking alone is like going to a party and just nodding and not talking. The only way to build a relationship and trust is to invest the time to engage in conversations. You have to like, comment and engage with others. The more you engage, the more people will see you on their timelines. And that’s the exposure you need in order to grow your business. Plus, when you share other people’s content, it shows that you’re listening and not entirely self-focused.
5. Not Giving Value Upfront
It isn’t smart business to jump straight into business. Always think about how to help your audience and provide value upfront before asking for a transaction. Give, give, give, and then ask for business. Great digital content does one (or all) of three things: informs, entertains and inspires. People don’t buy what you do, they buy why you do it…and they do business with people who are trustworthy and relatable, passionate, and driven. When you convey that through your social media posts, you’ll attract prospects with curiosity. It’s that curiosity that will draw in your prospects. You have something meaningful; that’s the value you need to share that with others.
6. Not Showing Commitment to the Business
If you build it they will come. You’ve got to have a great looking cover photo, a killer profile picture and your ‘About me’ section filled out. Your branding needs to be clear and consistent throughout your platform. Too many Promoters get amped up, only to have abandoned their pages two months later. If you want to be taken as a serious entrepreneur, make sure you are consistent with that image you want to create. Serious entrepreneurs don’t send Candy Crush invites and aren’t wasting time playing video games. Does your page display your vision? Is it consistent with the image you want to create? Perception is reality. Sloppy page, sloppy person.
7. Posting Things That Are Inconsistent With What You Represent
People are always watching what you do. You have to be consistent in the content that you are showing to the world. If you are a serious entrepreneur and serious about this business, then you need to be consistent with your posts and the way you interact with others. The most liked and shared posts are those that make people feel good — that’s why we escape to social media. Do your posts make people smile, reflect a healthy lifestyle or inspire them to make a change? Or do you encourage bad behavior? Stay positive and reflect a LIMU Experience worth sharing.
8. No Personal Content
People are interested in what’s going on in your personal life. If you just share business stuff, people will start ignoring you and you’ll become irrelevant. Your prospects want to feel like you’re a real person, not a robot. Give them a reason to feel connected. People want to do business with those who are trustworthy and relatable. Your goals, hobbies and passions will attract likeminded people. People want an inside look at your family life. Give people a glimpse into your personal adventures, which builds trust. Next time you go out with your family, take a trip, eat out, or catch a sporting event, take a family photo and share it on your timeline. It will give others the idea that it’s possible to have a fun and full life while running a business.
9. Absurd Claims
There is always a dose of skepticism before buying or selling products in Network Marketing, but you can, both subtly and directly, overcome it and convince them of your authenticity. Eliminate those doubts with facts by avoiding making absurd health claims. There are over 1,700 studies pertinent to LIMU’s main product ingredient that have been published on PubMed.gov for your reference.
There are a number of ways to be authentic with how great the products are. Start by providing testimonials. Prospects will connect with the people behind those testimonials since they were once sitting in their shoes. Also, document your journey, because it’s relatable and humanizing. Don’t pretend to be someone you’re not. There’s no need to oversell yourself or your lifestyle. Your ideal prospect is the person who actively wants what you provide, so show them the real you.
10. Not Leveraging Friend Lists
You have all these friends on Facebook, and one way to leverage that is to create a friend list. It’s organizing your friends in a way that will help grow your business. This is not to be confused with creating a Facebook Group. When you create a friend list, you can decide who gets to see what; this is perfect for your prospects. A Facebook friend list allows you to customize the News Feed, filter the incoming noise and target your message. Facebook can work the way you want it to; it’s there to help build and maintain relationships, which is perfect for this business.
To create a new friend list, follow these steps:
1. On your Facebook homepage, scroll down the left sidebar to the Friends section.
2. Mouse over the word ‘Friends’ and click the ‘More’ button.
3. Click the ‘Create List’ button.
4. Name your new list and add members.
5. Click the ‘Create’ button.
The good news is that as long as you approach social media the same way you would the offline world, these rules are simple to remember. When you take the time to learn the ins and outs of social media, you will naturally attract more prospects. And when you use it correctly, you’ll see a big boost to your business and personal brand. It’s all about perspective and having a long-term business mindset.