When LIMU recently introduced its new socially-driven customer acquisition strategy (LIMU 2.0), it was emphasized that the best way to do business in 2016 is to leverage the most popular social network in the world to reach more people with less effort. It’s like the old adage says: work smarter, not harder.
Who, by default, is the most accessible, most active group on Facebook? Millennials (defined as ages 18–34) are not only the largest age group in the world by population, but they also are also 55% of active Facebook users. They also have an entirely unique set of needs and desires versus previous generations, which can best be seen through their consumption habits.
New Generation, Different Goals
New research shows that Millennials are less engaged with the work-to-retire lifestyle of their parents. Millennials value their leisure time and will try to fit it wherever they can get it. This doesn’t mean that they miraculously don’t have to support themselves somehow. They just look for other ways to do it that fits into the lifestyles that they really desire.
But perhaps the most important takeaway from that research is that Millennials are extremely quick to drop an activity or idea that they have to work to access. If they can’t click and enjoy with little to no barriers to entry, then they just aren’t interested. There are just too many options for their entertainment and benefit otherwise.
Embracing a New Engagement Model
So why is this important for you as a LIMU Promoter? It’s time to set aside the tactics that worked a decade ago. You have to meet them where they are, not where you want them to be. You’re not going to get them to come to an in-home party. You’re going to have a difficult time engaging them anywhere but on their own turf, and today, that’s Facebook. “Like, Comment, Share” is a philosophy that allows you to do just that.
Millennials don’t want to engage the work ethic and long hours the generations before them did to ensure they got the things they want out of life, but at the same time they want more, almost unprecedented levels of access. They favor casual, passive experiences over involved, active ones, and Facebook is a playground of passive content viewing.
Your LIMU Experience Matters
Make the right impression on them just by sharing your LIMU experience and suddenly, you have their attention in the form of a “Like.” The age-old AIDA marketing model (attention, inform, direct benefit, action) still applies, and once you have their attention (that “Like”), the next step is to tell them how you achieved that experience.
The important thing to remember is that the direct benefit you derive from being a Promoter (in no uncertain terms, your LIMU Experience) is not necessarily going to be theirs. The experiences that people create within LIMU is entirely adaptable. The benefit is freedom and lifestyle. How these are defined is entirely up to the individual Promoter. There are no boxes to fit into. The experience is not linear. There are no barriers. The LIMU Experience is the ideal means to an end for the Millennial because it is the direct reflection of all the things they seek in life — all it takes for them to discover it is for you to like, comment and share.