With social media comes great responsibility. Especially when you’re building a LIMU business. How do you manage your social presence while balancing your personal and professional life? What should you do … and more importantly, what should you stop doing?
Succeeding in LIMU starts with living a life others want to be a part of, and social media is a big part of that—but you have to be careful about what you put out there.
To help guide you, here are five things you shouldn’t do on social media:
This generally includes posting repetitive or unwanted content that annoys people. If your friends or followers don’t engage with your posts the first few times around, odds are they still won’t on the 25th try. Understandably, not everyone spams purposely. Pay attention to the type of content you post and how often you post it. People are more likely to interact with posts that are authentic, so be yourself and don’t flood your newsfeed with repeat or promotional content on the regular.
2. Being Negative
Did someone take your parking spot? Do you hate the rain? Random person upset you on Facebook? More than likely, people have their own problems and don’t want to bother reading 500 words on how you dislike your barista. Avoid negativity and publicly confronting people or groups. Social media should be a fun place to interact with other people so try to keep pessimistic and combative posts down to a minimum.
3. Being Too Political
There is nothing fundamentally wrong about expressing your opinions and beliefs. However, social media isn’t always the most ideal platform to share them. If you’re using your social media page to promote your business, then it’s likely people aren’t interested in hearing about who you’re voting for. Some may make it a point to avoid your future posts and you’ll have a difficult time gaining their trust again.
4. Automating Your Content
Using multiple social platforms for business or non-business purposes can become time consuming. Naturally, you may think about posting automated content to save time. But if people don’t believe you have time to engage them directly, they won’t be giving time to your content either. Coming off too robotic can hurt the way people look at your business. Focus on one platform instead of several if your time is limited.
5. Not Having a Plan
So you’ve grown your social presence and you have x number of followers, but what’s next? You may think about which type of posts on your page have been receiving the highest amount of likes or shares. Capitalize on that and use what works. Which days do people engage your posts the most? Take it into consideration and maybe make those posts a weekly thing people look forward to. When in doubt, go to the LIMU Facebook page for some useful ideas and examples.
Which do’s or don’ts have you had success with in social media? Share them in the comments below and let us know what works for you!